If you plan to hit up the beach or pool this summer. This is hands down the best cooler ever. It keeps food and drinks cold for an entire day. Maybe longer. The backpack style is great to provide hands free carrying. I never go anywhere for the day without a yeti cooler. They are so worth the price!! Plus love this new coral color!! http://liketk.it/2PlzW #liketkit @liketoknow.it