This has to be a pricing error because these Business & Please 30-can cooler tote bags typically go for $100! This one’s just $29.99 and ships free with Amazon Prime! - beach style, coastal home, beach bag, cooler tote bag, beach cooler, pool cooler, business and pleasure cooler tote, striped cooler, pool tote, cooler for pool, cooler for the beach, tote bag cooler, amazon home, beach gear, travel tote bag, ice packs #LTKunder50